Evaluation

In what way does your media product use, develop or challenge forms and conventions of real media products?

Our media film basically subverts conventions in term of our killer, the reason being is we had decided to go for a female killer approach, in which within many thriller we see that the killer or the antagonist is always represented as being a male, some who is big, strong and quite mysterious. Our film "a lesson learned" tend to be linked around the film "the ring", the reason being is that within this film, the killer is a little girl, as said before is what we had gone down the path to, however in terms of storyline we want something unique, but our initial idea had came from a news story about a man killing his girlfriend. I don't feel that our film challenges every other film on the market, as to me every film is different and has its own meaning, that is the same for our film we had want to be able to capture a film that would show teenagers what might happen throughout their life's and hopefully for our audience to be able to prevent that from happening.

How does your media product represent particular social groups?

In our media film, we had decided that the target audience we were aiming for is rated age 15. In which we was basically capturing young teenagers that go wild, who are immature and are likely  to smoke and drink and do weird things, as this is how most teenagers are represented in modern day society.

Of all social groups our media product is representing teenagers, showing our viewers the similarities between the realities and fantasies of how today’s younger generation are come across as towards others. In our groups film we can see the five friends chilling out by the campfire, drinking alcohol, smoking cigarettes and being stereotypical teens.

this movie may also relate to those couples that may watch the film as the couple within our film  were seen arguing. There could be people who would argue that during the argument scene, no couple would even think about resorting to extreme violence as seen in the film over a petty quarrel.

What kind of media institution might distribute you’re your media product and why?

A media institution that would distribute our thriller would be through social networking sites between YouTube and VEVO. I think that these two establishments would be best for our media film. Simply because anyone around the globe can access YouTube and that is the best way to get many views. And also it is a web 2.0 network where anyone can comment and as the views pile up more people will notice and it will lead to a chain of viewers, this tends to be ways that major film companies even promote their films. For VEVO I feel it will be a great way to show our film as it is the type of institution that is respected and vastly well known for having good high quality music and videos.

However one of the best institutions to distribute our film would be new line Cinema, as my film is aimed at teenagers at the age of 15. But also, many movies have begun right at the bottom and made it big!, If our movie was distributed by a big name such as New line Cinema it would be represented as a film that people would be interested in because it was known for sponsoring one of Hollywood's greatest trilogies the Lord of the Rings film trilogy and many other famous movies.

Who would be the audience for your media product?

My target audience is going to be age 15. Our groups thriller movie will include strong language, adult scenes that include alcohol, cigarettes and possibly some nude scenes. The reason that I thought 15 rated was right for our movie was because it’s people were old enough to watch these type of adult scenes that contains, profanity and that they will also be prepared for some form of psychological approach to the film. Another reason why this movie is perfect for our audience is that they are at the appropriate age category that fits into my media products plan. For example people who are around the age 15 are neither too old or too young to watch my film as younger viewers are slightly interested in a bit of action, which is why the sub-genre of the film is part action and older viewers and are more interested in psychological thrillers and this is why the movie is half sub-genre action and psychological thriller.

In our film we will be using actual prop’s (not real blood, urine) such as knife as this shows that our movie is just above the boundary of a rated 12 movie. However there is a limit to how much scenery were going to involve using the knife, because if our movie presented extreme gory scenes, it would have been a rated 18 movie. However in the scene that involved weapons showed minimum violence as an aged 15 movie is only supposed to show very little blood. If this were a 12 movie there is a probability that the young kids will imitate what they see. This happened because of the hypodermic needle theory which is a theory that suggests messages are being injected into people’s minds. For example the game Grand theft auto was giving teens messages to subconsciously copy the game and kill.

The reason why our film fitted the audience of the age 15 and not 18 was because it wasn't as explicit and was meant for adults who mentally strong enough to watch a 18 rated movie. However audience who were 18+ tended to be more interested in psychological thrillers than 15, but we decided to stick to 15 as this has less explicit, sexual scenes with profanity. Also by lowering our age restriction of our movie we can still increase the amount of viewers as people who are 18 and over are still likely to watch it, because of the hypodermic syringe theory.

How did you attract your audience?

The method we used to attract our audience was through websites that allowed people to socialize through social networking or “We” media. The movie became known first through YouTube, which allowed people from all over the globe to watch our media product. And then as months passed by we were able to so far get 30 viewers. After this was accomplished we then uploaded it onto other networking sites such as Facebook, Twitter and etc.

Because of web 2.0 social media allowed our video to get peoples feedback and also helped the expansion of globalizing our video across to other people. Because of technology we were able to distribute our video worldwide, which allowed people to engage in conversation and talk about to other people by sharing, posting it to other peoples blogs, Twitters and Facebook accounts.

Also another way we were able to attract a wider audience was through the characters that starred in our movie. For example our antagonist was played by a girl and because of this change of a killer, which was typically recognized as being a tall, strong and dangerous man, but instead we used a girl. Because of this change we would possibly have just as much female viewers as well as male.